Minor Project / Final compilation

24/04/2025 - 06/08/2025 (Week 01 - Week 16)

Isabel Tan Xen Wern / 0355602 / Bachelor(hons) in creative media / Taylors University

Minor Project / PRJ62204

Minor Project Final Compilation

JUMPLINK

Introduction

Task 01

Task 02 / 03

Reflection

INTRODUCTION

Figure 1.1

MIB (21/04/25)

Progression

Task 1: Propose an innovative project proposal as a group.(Week 01- Week 05)

Week 03 (08/05/25)

Figure 1.2

target audience research(08/05/25)

This week's task was to conduct our research on Wayangmind and note the findings in our Miro boards.
Each topic of research was assigned evenly among all group members to complete.
The topic I chose is the Target audience. In the Wayangmind brief, they already mentioned their target audience, so I just focused on the target audience my group has chosen (Travelers).

Week 04(15/05/25)

Figure 1.3

Research summary(15/05/25)

This week's task was to summarize all of the research topics in one individual frame and to complete the 3 personas.
My task was to do the research summary with one other groupmate while the rest did the personas.
After completing the summary, we consulted Mr Mike and he gave us feedback.

What are your actual plans for future projects? Or any plans to enhance the user experience when using the VR facility/service?
Who is your current target audience as a digital wellness platform, besides your aim to aid mentally unwell individuals?
wayangmind accessible in common public spaces for travellers?(further explain the possibility of wayangmind as a platform for travellers)

Figure 1.4

Personas(15/05/25)

These were the personas that my groupmates wrote.
we had trouble choosing which 3 personas out of the 5 so we consulted Mr Mike and based on his feedback:

Have to give justification for each persona.
Demographic Research: Find the purpose of travel percentage for each persona.

Figure 1.5

Demographic Research(15/05/25)

Based on the feedback given, this is what we found online.
Chosen personas: Business Traveler, Returning traveler, and Retired traveler.

Week 05(22/05/25)

Figure 1.6

Visiting Wayangmind(22/05/25)

This week, all WayangMind groups got the chance to visit the WayangMind office to get more insights from the creators and observe how the VR is used.
Key takeaways from the visit:

How users reacted during the session.
The spatial experience replicates real-world settings to help users process emotions in familiar environments, while the upcoming app will include audio features and track daily mental progress.
A wearable bracelet is in development to track users' vitals.

We were able to get a deeper understanding of the WayangMind project, and it would help us a lot in the next few weeks.

Week 06(29/05/25)

Figure 1.7

Survey and interview questions list(22/05/25)

We started to send out survey forms this week using Google Forms.
Based on feedback from Mr Mike, the questions cannot be biased and had to be very general; we also needed to have different sets of questions for different personas.
Our goal was to get 60 responses.

Week 07(05/06/25)

Figure 1.8

Data analysis summary(07/06/25)

We collected the data from the Google Form responses and did a summary of each question.

Figure 1.9

Overall summary(07/06/25)

After analyzing the responses for each question, we did an overall summary.

Week 09(19/06/25)

Figure 2.1

'How might we?'(19/06/25)

After POV and the 'How might we' questions were finalized, we continued working on the proposal slides for the presentation in week 10.

Presentation slides: https://drive.google.com/file/d/1jZLL9wEDm9mKca58s6RpW86dVKYUKtIc/view?usp=sharing

Week 10(26/06/25)

Presentation Feedback:

objectives and brand positioning - be more specific
For the persona of a returning traveler, be more specific also (or change it into vacation)
Try to be more consistent with the design
More on digital advertisement (exclude billboard) and also think about where the poster should be put (not inside the boarding gate)
Competitors, focus more on airport-based.

Figure 2.2

Final Task 1 Presentation slides(26/06/25)

Presentation slides: https://drive.google.com/file/d/1jZLL9wEDm9mKca58s6RpW86dVKYUKtIc/view?usp=sharing

Task 2: Devise and produce design management protocols relevant to industry practice. / Task 3: Produce the final presentation of the proposed solution to a panel of reviewers.

(Week 06- Week 14)

Week 11(03/07/25)

Figure 2.3

Customer Journey Map(03/07/25)

This week, Mr Mike tasked us to do the customer journey map.
He showed us a few examples from seniors to help our understanding.

Figure 2.4

Touchpoints(03/07/25)

The touchpoints were very important for this part of the task.
We had to really brainstorm ideas and be very specific on our points.
After Mr Mike's Feedback session, we listed out all of our ideas in the touchpoint.

Week 12(10/07/25)

Gantt Chart :

https://docs.google.com/spreadsheets/d/1OpIQBG9zHUpuviW94td3b1bnNr9Q4AHdux3Au3LEF7A/edit?gid=1115838130#gid=1115838130

This Week, our group divided the tasks using the Gantt Chart above to track our progression.
The task assigned to me is the social media content and the Instagram story slides.

Canva Link:

Figure 2.5

Design Direction(10/07/25)

How to use the healing pod (Instagram slide)

Figure 2.6

HTUTHP(10/07/25)

Key Feature of the app (Instagram slide)

Figure 2.7

KFOTA(10/07/25)

I followed the art direction as closely as possible to avoid any inconsistencies in designs later on.
All these designs were made in Canva.

Week 13(17/07/25)

This Week, we continued our progression of our individually assigned tasks.
I started working on the social media content section.

Canva link:

One-on-one personal chat experiences / Quick insights on VR Pod & Immersive Space / Demonstrations of product benefits / Free trial for first 50 users

Figure 2.8

Posters(17/07/25)

For the sneak peek video, I used videos I had taken in the Wayangmind office.
Clips from when our students were testing the VR headset.

Figure 2.9

Sneak peek Video(17/07/25)

Week 14(24/07/25)

This week is the deadline for the designs in the Gantt Chart.
We combine all of our designs into the Miro board for Mr Mike to give feedback.

Figure 3.1

Designs(24/07/25)

Figure 3.2

Designs(24/07/25)

These are our finalized designs as of 24/07/25 before feedback.
Feedback for my part:

Don't make the black shadow too strong; something like the story slides is acceptable, where it is brighter and feels more dreamy.
Darken the pink boxes a bit or make the words darker; not enough contrast.

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Isabel Tan Xen Wern (0355602)